India has over 175 million monthly active users on Meta's Threads app, with a focus on film, TV, OTT content, celebrity, and sports discussions.
India is among the most active countries for Meta's Threads globally, with over 175 million monthly active users on the platform. The social media app has gained popularity in India, with users discussing topics centered on film, TV, OTT content, celebrity conversations, and sports. Indians using Threads are more likely to mention another user and use a video in their posts compared to the global average.
July 04, 2024
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