2023 Olympic silver medalist PV Sindhu invests in and endorses wellness startup Hoop, specializing in natural products for pain relief, muscle recovery, and sleep support.

2023 Olympic silver medalist PV Sindhu invests in and becomes brand ambassador for wellness startup Hoop, specializing in natural products for pain relief, muscle recovery, and sleep support. The Indian consumer wellness market is valued at $20 billion, growing at 15% annually. Hoop's products, infused with magnesium, eucalyptus, and lavender, aim to support an active lifestyle.