81% of Australians listen to radio, making it the top in-car audio choice and surpassing ad-supported music streaming services.

81% of Australians listen to radio, making it the top in-car audio choice and reaching a larger audience than ad-supported music streaming services like Spotify, according to Infinite Dial 2024 Australia by Commercial Radio & Audio and Edison Research. Radio's in-car streaming listening has increased 75% in two years, and smart speaker ownership in Australia has doubled, matching US adoption rates.