Snapchat campaigns increase TV show/movie audiences by 84%, contributing one-third of new viewers.
Snapchat and Samba TV released research showing that Snapchat campaigns boost TV show and movie audiences by 84%, with one-third of conversions driven by Snapchat campaigns coming from new viewers. The study, using Causal Attribution and Snap's Intent to Treat control methodologies, demonstrates Snapchat's importance for entertainment marketers targeting younger demographics.
July 01, 2024
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