Google's March-April algorithm update removing low-quality content led to traffic drops for small businesses, causing potential layoffs and site closures.

Google's algorithm update in March and April to remove low-quality content caused significant drops in traffic for some small businesses, leading to potential layoffs and site closures. Online businesses, such as Gisele Navarro's HouseFresh, which offered product reviews for air purifiers, were impacted by the changes. Navarro's site, which earned commissions from clickthroughs to Amazon, went from ranking number one to not appearing at all due to the update.