Qualcomm signs multi-year, $76m+ front-of-shirt sponsorship deal with Manchester United.
Qualcomm, a US-based tech firm, has signed a multi-year sponsorship deal with Manchester United Football Club, becoming the front-of-shirt sponsor. The deal, reportedly worth over $76m annually, aims to boost awareness of Qualcomm's Snapdragon brand as it expands into the personal computing market. The partnership will also grant Manchester United access to Qualcomm's technology to enhance fan experiences.
July 01, 2024
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