Purplle raises ₹1,000 crore in funding, led by ADIA, and announces a ₹50 crore ESOP liquidity program.
Purplle, an omnichannel beauty retailer, raises ₹1,000 crore in funding led by ADIA, with participation from other investors. The company announces its largest-ever ESOP liquidity program offering ₹50 crore liquidity to employees. Purplle, founded in 2012, has grown its GMV by 4x over the last three years and operates an online platform reaching over 10 million consumers a month with 20,000 offline touchpoints.
July 01, 2024
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