Philip Morris International funded undisclosed payments for tobacco research at top universities to boost Iqos sales in Japan.
Philip Morris International funded undisclosed payments to fund tobacco research at top universities, as part of a plan to boost sales of its flagship product Iqos in Japan, according to The Bureau of Investigative Journalism. The leaked 2019 business objectives document revealed the company's strategy plan containing influence campaigns and political lobbying, despite claims of wanting to phase out cigarettes. Iqos, marketed as a healthier alternative to smoking, generated more revenue than Marlboro cigarettes in 2019.
July 01, 2024
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