Adidas partners with Texas Tech Red Raiders for 10 years, and introduces a co-branded apparel line with Patrick Mahomes.
Adidas becomes the official footwear, uniform, apparel and accessory partner of Texas Tech Red Raiders for 10 years, starting July 1. Patrick Mahomes, Texas Tech alum, also partners with Adidas for a co-branded apparel line featuring his Gladiator logo, marking the first time an athlete partner's logo appears on official collegiate apparel. Texas Tech fans can now purchase licensed apparel at Adidas.com/texas_tech, local retailers, and online partners.
July 01, 2024
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