Nike lowers sales outlook due to reduced demand for popular sneakers; Adidas gains popularity with stylish models.

Nike lowers sales outlook due to reduced demand for popular sneakers like Air Force 1 & Air Jordan 1. Fashion trends shift towards Adidas' low-rise models such as Samba. Nike CEO John Donahoe introduces new performance-focused products to revive sales. Adidas' stylish models like Handball Spezial, SL 72, and Gazelle gain popularity among fitness enthusiasts.