Figma CEO announces free AI upgrades for users in 2024, amid competition with Canva and Adobe.

Figma CEO Dylan Field announced that the design platform will offer free AI upgrades to its users in 2024, as part of its first major AI upgrade, "Figma AI". The move comes amidst rising competition with rivals Canva and Adobe, who are also integrating AI into their products. Figma is absorbing the cost of the AI upgrade until it determines how users will interact with the features and future pricing.

June 27, 2024
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