50°C heatwave in India increases air conditioner demand and boosts beer sales by 10%.

India's intense heatwave boosts demand for air conditioners and beer as temperatures soar to almost 50°C in some areas, leading to a rise in sales volume for beer by 10% and a skyrocketing demand for air conditioners. The hot summer, which has become more intense due to human-driven climate change, has become a boon for some consumer businesses in the country.

June 27, 2024
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