Arizona Iced Tea founder maintains 99-cent price for 30 years due to efficient operations and financial stability.
Arizona Iced Tea founder Don Vultaggio has kept the 99-cent price tag for over three decades, despite inflation and surging costs. He attributes this to his company's efficient operations, such as making the product faster, shipping it better, and shipping it closer. Vultaggio emphasizes that his company is successful, debt-free, and owns everything, so he sees no reason to increase prices for consumers, especially those struggling financially.
June 27, 2024
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