Taylor Swift's European tour, along with the Olympics and Euro 2024, is expected to boost the continent's economy, with her 3 Dublin shows estimated to generate a €150m 'Swift lift'.

Taylor Swift's European tour has sparked economic optimism, but critics argue the impact on local economies is overstated. Swift's concerts, along with the Olympics and Euro 2024, are hoped to boost the continent, but one report estimates her 3 Dublin shows could generate a €150m 'Swift lift'. However, experts claim the actual economic benefit is likely far less significant and may require a magnifying glass to spot.

June 27, 2024
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