NBCUniversal modernizes Paris Olympics coverage with celebrities, influencers, and AI on multiple platforms.

NBCUniversal's Paris Olympics coverage will include celebrities, social media influencers, and generative AI, modernizing its presentation to attract viewers who have shifted to streaming services. The company aims to bring more pop culture, drama, and behind-the-scenes footage to the coverage, which will be available on multiple platforms, including NBC and Peacock, to reach a wider audience.