Mexican fast-food chain Mad Mex partners with Liquid Death to promote its 1kg Big Burrito, offering a chance to win a free burial plot.
Mexican fast-food chain Mad Mex partners with water brand Liquid Death to promote its 1kg Big Burrito, available for six weeks. To combat food comas, the campaign offers customers a chance to win a free burial plot by purchasing a Big Burrito combo and submitting a tombstone inscription. The campaign aims to boost foot traffic, sales, and revitalize the brand's image.
June 27, 2024
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