McDonald's plant-based burger test in San Francisco and Dallas failed due to consumer preference for chicken over plant-based options.

McDonald's plant-based burger test in San Francisco and Dallas failed, according to Joe Erlinger, the chain's US chief. US consumers are not seeking plant-based options like "McPlant" or other plant-based proteins from McDonald's. In contrast, McDonald's is investing in chicken offerings, as consumers lean towards poultry. The company sells more chicken than beef these days, partly due to affordability.