McDonald's plant-based burger test in San Francisco and Dallas failed due to consumer preference for chicken over plant-based options.
McDonald's plant-based burger test in San Francisco and Dallas failed, according to Joe Erlinger, the chain's US chief. US consumers are not seeking plant-based options like "McPlant" or other plant-based proteins from McDonald's. In contrast, McDonald's is investing in chicken offerings, as consumers lean towards poultry. The company sells more chicken than beef these days, partly due to affordability.
June 26, 2024
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