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flag Ant International launches "Embrace the Power of Small" campaign, commits to MSME digitalization, and introduces bettr, a new global digital lending service.

Ant International, a digital payment and financial services leader, supports nearly 100M Micro, Small, and Medium-sized Enterprises (MSMEs) worldwide. To celebrate International MSME Day, the company launched a global campaign called "Embrace the Power of Small" and announced its commitment to MSME digitalization and inclusion through expanding services, introducing new skills development programs, and unveiling bettr, a new global digital lending service for MSMEs. Ant International's initiatives aim to empower MSME growth through digitalization; Alipay+ recently expanded its global acceptance to over 90M merchants in more than 66 markets.

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