Ottawa spends $1.7M on influencer marketing since 2021 to counter disinformation on social media.
Ottawa spends $1.7 million on influencer marketing since 2021, targeting younger generations on social media platforms, aiming to counter disinformation, a fraction of its traditional advertising expenditures. Treasury Board President Anita Anand highlights the shift in media consumption habits and the need for government messaging to adapt accordingly.
June 25, 2024
28 Articles