Interpublic Group's R/GA in talks to be sold to TCS, potentially expanding TCS's digital marketing capabilities.

Interpublic Group (IPG) is in talks to sell its digital marketing agency R/GA to Tata Consultancy Services (TCS), a potential deal that could significantly expand TCS's digital marketing capabilities. The discussions are ongoing, with no formal conclusion reached yet. If successful, TCS would join the likes of Accenture and Deloitte in offering integrated digital transformation and creative services.

June 26, 2024
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