Chinese liquor makers adapt baijiu formula for Western consumers in NY, LA, and London as domestic sales slow.

Chinese liquor makers are reformulating baijiu to appeal to Western consumers in NY, LA, and London as domestic sales slow. While sales in China continue to rise, top baijiu producers like Kweichow Moutai face slower growth as younger generations prefer alternative drinks. Baijiu, known as 'white alcohol', typically has 40-60% alcohol content, and is usually distilled from sorghum.