30% of Brits prioritize protein intake over calorie counting, per a SCI-MX survey; 63% believe protein powders empower, and 26% regularly consume protein bars.

30% of Brits are now focusing more on protein intake than counting calories, according to a survey by British sports nutrition brand SCI-MX. The findings suggest a shift in dietary habits, with 63% of respondents believing protein powder empowers them, and over a quarter (26%) regularly consuming protein bars. The survey revealed an increasing awareness of the benefits of protein for both physical and mental health.

June 26, 2024
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