Edgars Stores Ltd focuses on cost-competitive pricing and targets low-income consumers amid El Niño-induced drought and reduced income.
Clothing retailer Edgars Stores Ltd focuses on cost-competitive pricing amid El Niño-induced drought and reduced consumer disposable income. Edgars aims to improve value chain efficiency and re-launch its Express shops targeting low-income consumers, to mitigate sales volume declines' impact on profitability. US$ transactions have grown 100% reflecting Zimbabwe's dollarization trend.
June 25, 2024
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