Chinese e-commerce platform Temu becomes Australia's 5th largest online retail brand with 39.7% year-on-year user growth.

Chinese e-commerce platform Temu has become the 5th largest online retail brand in Australia, according to Ipsos iris data. With over 11 million monthly users, the platform experienced a 39.7% increase in users year-on-year. Temu surpassed popular brands like Coles and Bunnings in terms of online customers. Other top online retailers like Amazon, Apple, and Woolworths also saw increased customers during May.