Chinese e-commerce platform Temu becomes Australia's 5th largest online retail brand with 39.7% year-on-year user growth.
Chinese e-commerce platform Temu has become the 5th largest online retail brand in Australia, according to Ipsos iris data. With over 11 million monthly users, the platform experienced a 39.7% increase in users year-on-year. Temu surpassed popular brands like Coles and Bunnings in terms of online customers. Other top online retailers like Amazon, Apple, and Woolworths also saw increased customers during May.
June 25, 2024
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