2023: China's podcast industry flourishes with 220 million listeners, 60% aged 24-40, growing through AI and video tech.
China's podcast industry sees rapid growth, with over 220 million listeners in 2023, with 60% aged 24 to 40. The industry's popularity is attributed to podcasts fulfilling emotional, knowledge, and social needs of younger audiences. New technologies like AI and video conferencing software are simplifying podcast production, promoting the medium to potential listeners, and boosting China's podcast industry.
June 25, 2024
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