TBWA launches AI platform 'Collective AI' with 11,000 creatives' insights and partnerships with tech giants.

TBWA launches AI platform 'Collective AI', leveraging over 50 years of disruptive ideas & insights from 11,000 creatives in 40+ countries. Built on Omnicom's Gen AI suite with first-to-market partnerships, Collective AI includes custom tools like Edges AI, which converts cultural intelligence into action. It utilizes TBWA's archives and is powered by partnerships with Adobe, Microsoft, Google, DALL-E, and more.