Sydney's The Idea Shed collaborates with Perfetti Van Melle to launch Mentos' "Fresh Feels Like" campaign, focusing on freshness beyond breath.

Sydney's The Idea Shed collaborates with Perfetti Van Melle to launch Mentos' "Fresh Feels Like" campaign, part of the brand's "YES TO FRESH" platform. The campaign aims to bring a refreshing perspective to everyday life, introducing Mentos as a symbol of freshness beyond just fresh breath. Developed and produced in six weeks, the campaign features relatable scenes showcasing the idea that fun doesn't need a reason.