Chinese company brand strength increased 17% in H1 2024, reaching a new high, per Kantar BrandZ.
Chinese company brand strength increased 17% to a new high in the first half of 2024, according to Kantar BrandZ. This growth is due to China's industrial chain ecosystem and innovative technology, showcasing the vitality of Chinese brands in the global market. The Kantar BrandZ 2024 Chinese Global Brand Builders report assessed brand strength by considering meaningful, difference, and salient factors.
June 23, 2024
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