57% of UK banking executives view attracting young consumers as a significant challenge, with Gen Z seeking improved digital services.

57% of UK banking executives consider attracting young consumers a significant challenge for the next year, with 67% viewing it as crucial to future-proof their business. Gen Z customers are increasingly using third-party money management apps, and 31% are at risk of leaving their banks if digital services aren't improved. To remain competitive, financial institutions need to offer digital-first, intelligent, and autonomous services.