Formula 1 and Amazon debut AI 'Statbot' at the Spanish Grand Prix, using AWS tech to personalize broadcasts.
Formula 1 and Amazon to debut AI 'Statbot' at the Spanish Grand Prix on Sunday, using Amazon Web Services technology to personalize broadcasts and keep viewers engaged. The AI tool will provide context and trivia from race archives and real-time data, showcasing the increasing use of AI in media. This move by F1 owner, Liberty Media Corp., aims to enhance the sport's global appeal and grow its audience.
June 23, 2024
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