UK fast-fashion retailer PrettyLittleThing (PLT) faces backlash for deactivating customer accounts due to high return activity after introducing a £1.99 return fee.

UK fast-fashion retailer PrettyLittleThing (PLT) is facing backlash from customers after they received emails stating their accounts have been deactivated due to 'unusual high returns activity'. Customers claim they have been banned for returning clothes, following the company's recent decision to charge £1.99 per item for free online returns. PLT has not yet responded to the criticism.