Rapper Ludacris and Urban One CEO Alfred Liggins discuss Black culture's impact and investing in the Black dollar at Cannes Lions Festival.
Rapper and actor Ludacris spoke with Urban One CEO Alfred Liggins at the Cannes Lions Festival about the impact of Black culture in America and beyond. Ludacris began rapping at 9, approached Hot 97 radio station owned by Urban One for a career in entertainment, and was eventually hired at 18. The conversation emphasized investing in the Black dollar and providing opportunities for the next generation.
June 21, 2024
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