900 UK children aged 8-16 in a PGL survey ranked driving a car as their top desired adventurous activity, with outdoor activities favored by 29%.

900 UK children aged 8-16 participated in a survey by PGL, revealing driving a car as the top adventurous activity they want to try, followed by horse riding, skateboarding, rock climbing, and kayaking. Outdoor activities were favored by 29% of respondents, with 65% participating in outdoor challenges every week. 75% of children expressed interest in trying new activities, with 84% recognizing the importance of learning new things or exploring new hobbies.

June 20, 2024
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