TRAI recommends India as a global content and uplinking hub for TV channels in its proposed National Broadcasting Policy.
TRAI recommends India as a 'global content hub' and 'uplinking hub' for TV channels in its proposed National Broadcasting Policy. TRAI has also suggested 'infrastructure status' for the broadcasting sector to attract investments for newer technologies. A 10-year roadmap with focus on the next five years is proposed, emphasizing collaboration among key stakeholders. TRAI calls for a credible audience measurement system for TV, radio, and OTT broadcasting services, recommending expansion of sample size and encouraging multiple rating agencies for healthy competition.
June 20, 2024
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