Macy's "Summer's Greatest Hits" campaign debuts with Amber Mark's "Lovely Day" rendition, boosting sales in 50 stores.
Macy's "Summer's Greatest Hits" campaign debuts with a fresh rendition of "Lovely Day" by Grammy-nominated Amber Mark, produced by Ryan Tedder. The campaign celebrates summer and small, unexpected moments, while Macy's implements new initiatives in 50 stores, boosting sales by 3.4%. The campaign runs across various media platforms, including TV, digital, social, and out-of-home.
June 20, 2024
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