Embracer Group adopts AI policy to enhance game development efficiency and competitiveness.

Embracer Group, the owner of popular franchises like The Lord of the Rings and Tomb Raider, has adopted a Group AI Policy to empower game developers using AI technology. The policy aims to enhance game development by increasing resource efficiency, personalizing gameplay experiences, and optimizing speed, logistics, and planning. Embracer believes that not implementing AI could lead to the company losing competitiveness in the industry.

June 20, 2024
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