The Boston Celtics won their 18th NBA championship, partnering with Freebeat for innovative fitness support.

The Boston Celtics won their 18th NBA championship, a record-high, with support from innovative fitness solutions provider Freebeat. As the Celtics' official business partner, Freebeat supplied state-of-the-art stationary bikes featuring AI-driven features and Celtics-branded designs. The partnership focused on promoting healthier lifestyles, engaging communities, and inspiring fitness enthusiasts worldwide.