Sunderland AFC partners with Fanatics to launch a 10-year global online merchandise store.

Sunderland AFC partners with Fanatics to launch a new global online merchandise store. The store, open as part of a 10-year partnership, offers a wide range of products for young supporters and women, with a new stadium store to open later this month. Fans receive a 10% discount on their first order by signing up for a Fanatics account. A dedicated customer service team is available for assistance.