Snap Inc. introduces real-time generative AI for AR experiences on Snapchat, enhancing Lens Studio for faster AR effects creation.

Snap Inc. has unveiled its new AI technology for augmented reality (AR) experiences on Snapchat, including real-time generative AI to create more realistic and interactive AR effects for users. The enhanced Lens Studio developer program reduces AR effects creation time from weeks to hours, allowing for more complex work. Snap's focus on generative AI sets it apart from competitors Apple and Meta, as it aims to attract new users and advertisers with advanced AR experiences.

June 18, 2024
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