Plant-based meat faces health perception issues and clean-label challenges.
Plant-based meat faces clean-label challenges, as consumers see its long ingredient lists and connection with ultra-processed foods as bad for health. A survey by GlobalData showed a decrease in the percentage of consumers viewing plant-based food alternatives as healthier in the US and UK. Clean labels and affordable prices are key barriers for plant-based meat adoption, with consumers perceiving plant-based options as more expensive and associated with ultra-processed foods.
June 18, 2024
5 Articles