Xbox marketing chief Jerret West leaves Microsoft, joins Roblox as CMO and head of market expansion.
Xbox marketing chief Jerret West is leaving Microsoft to join gaming platform Roblox as their CMO and head of market expansion. West, who had returned to Microsoft in 2019, oversaw marketing campaigns for games, hardware, and Xbox Game Pass. Microsoft is restructuring its marketing teams following West's departure, with an expanded central gaming marketing team under Kirsten Ward, VP of Xbox integrated marketing.
June 17, 2024
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