Too Good To Go launches 'Look-Smell-Taste' initiative in Canada to combat food waste by promoting consumption of food past Best Before dates.

Too Good To Go introduces its 'Look-Smell-Taste' initiative in Canada to combat food waste. The initiative brings together food brands for a collaborative label encouraging consumers to trust their senses before discarding food past its Best Before date. This label aims to help Canadians understand that food can often be safe to eat even after these dates, with the actual time window dependent on the product.

June 18, 2024
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