50M social media creators face income challenges as platforms pay less for content and brands selectively sponsor.
400-character summary: Social media influencers face challenges in making a living, as platforms pay less for popular posts and brands become more selective for sponsorship deals. The creator economy, worth $250B and growing, has 50M people worldwide earning from social media content, with 48% making $15k or less. Goldman Sachs predicts that 70% of creators' income comes from brand deals and the creator economy will nearly double by 2027.
June 17, 2024
4 Articles