UFC star Sean O'Malley and YouTuber-boxer Jake Paul partner to launch personal care product line 'W' at Walmart in August 2024.

UFC star Sean O'Malley and YouTuber-boxer Jake Paul announce new business partnership, 'W', featuring a line of men's personal care products to be sold exclusively at Walmart. The product lineup includes hair gels, shampoo, deodorant, body wash, and body spray, with a launch planned for August 2024. The two have been teasing a potential fight, but the business partnership has been confirmed.