Foot Locker partners with Australia's basketball team 'The Boomers', featuring its logo on uniforms during pre-Olympic matches.

Foot Locker partners with Australia's Basketball team 'the Boomers', featuring its logo on uniforms for pre-Olympics matches. The partnership leverages the increased attention on the team due to several NBA players. This aligns with Foot Locker's 50-year basketball heritage and focus on digital channels, sponsorships, and expanding market reach amidst sneaker culture growth.