Celebrity influencer Mira Kapoor launches skincare brand Akind with Tira, targeting the $28B Indian market.
Celebrity influencer Mira Kapoor launched her skincare brand Akind in partnership with omnichannel beauty retail platform Tira. Akind promotes a "less is more" approach with a minimal four-step skincare routine, offering nine products for various skin types and genders. The brand aims to be widely available in India by 2025, targeting the $28 billion Indian market for DTC beauty and personal care products.
June 16, 2024
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