62% of Brits miss spontaneous experiences due to budget, schedules, and childcare; Magnum's "Pleasure Pass" campaign offers free UK event tickets until August 2024.

62% of Brits have missed out on exciting, unexpected experiences due to hesitancy, with budget limitations, busy schedules, and childcare as main factors. However, 48% love spontaneity, and 45% believe last-minute plans lead to more genuine interactions. Magnum®'s new "Pleasure Pass" campaign offers free tickets to UK events, including singer-songwriter Troye Sivan's tour, to encourage spontaneity and access to pleasure until August 31, 2024.