Walmart relaunches $2bn fashion brand No Boundaries, targeting Gen Z with modern styles and affordable pricing.
Walmart relaunches its $2bn fashion brand, No Boundaries, targeting Gen Z with new modern styles, dedicated fashion designers, and affordable pricing. The updated line features 130 pieces, including baggy fit jeans, drop shoulder tops, and cropped tees. To market to Gen Z, Walmart will introduce the brand across social media platforms and the Walmart Discovered experience on Roblox.
June 13, 2024
9 Articles