LVMH and Accor partner to develop Orient Express brand, investing in hotels, trains, and sailing ships by 2026.
LVMH and hotel group Accor have entered a strategic partnership to develop the Orient Express brand, with LVMH investing in the company that will operate future hotels and trains, and the entity that will own two sailing ships. Accor acquired the brand in 2022, and the first ship is currently under construction in France. The partnership aims to expand the luxury brand by 2026, with three hotels, two trains, and one sailing ship.
June 13, 2024
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