2023: Bud Light distributors face 30% revenue decline, uncertain brand recovery after trans influencer endorsement boycott.

A year after a boycott caused by Bud Light's endorsement of a trans influencer, local distributors are still struggling with the impact on their sales. Independent local wholesalers have experienced a 30% decline in revenue and remain uncertain about the brand's full recovery. While harassment related to the boycott has diminished, Bud Light sales are expected to remain down for at least two more years.